William Hill puts odds on Wavemaker following media pitch

Campaign, 22 March 2023


888 Holdings, the parent company of William Hill, has appointed Wavemaker to its £42m offline media planning and buying account.

The win follows a four-way competitive pitch between Wavemaker, Zenith, iProspect and PHD, supported by The Aperto Partnership.

Wavemaker was the incumbent for William Hill, which accounts for £37m of the parent company’s media billings, and Zenith was the incumbent on 888.com.

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