William Hill puts odds on Wavemaker following media pitch
Campaign, 22 March 2023
888 Holdings, the parent company of William Hill, has appointed Wavemaker to its £42m offline media planning and buying account.
The win follows a four-way competitive pitch between Wavemaker, Zenith, iProspect and PHD, supported by The Aperto Partnership.
Wavemaker was the incumbent for William Hill, which accounts for £37m of the parent company’s media billings, and Zenith was the incumbent on 888.com.