Media Operating Model Design
An organisation’s media operating model links its business goals and strategies to the people, structures, ways of working and technology involved in managing media investments. The Aperto Partnership supports advertisers in creating the most effective media operating model to drive business goals.
We help answer the key question of the level of control an advertiser needs to take over media. Our services include:
- Assessment of existing internal set up, capabilities, roles and responsibilities for media management
- Evaluation of the benefits of in-housing, from developing specialist internal media expertise for agency management and governance, through to options to in-house different elements of media buying
- Review advertiser’s requirements from external agency suppliers and design bespoke marketing communications agency framework
- Setting clear goals and measurement for external providers across media planning, buying and auditing