Trusted independent advisors to the market’s leading advertisers, creating positive change in the media industry.
The Aperto Partnership guides advertisers on how to take more control and leverage media in order to deliver real business outcomes. We provide specialist expertise in building effective media operating models for our clients and unparalleled commercial knowledge in media agency contracts and all aspects of media trading. Our robust tools and processes help identify how to best select and value the right agency partners to maximise return on investment and business growth.
Scott Moorhead Managing Partner
Scott founded the business in 2016 and has been a lead figure in championing change in the media industry. He has 20 years’ experience in media planning, investment and consultancy, working with leading advertisers and leading trading teams across traditional and digital media channels at Omnicom, Publicis and Havas. Scott is a respected media practitioner and digital strategist, with particular expertise in media negotiations, agency commercials and contract best practice.
Andrew Mortimer Managing Partner
Andrew is the ex-Director of Media of Sky, where for eight years he led the media operations for the UK’s largest advertiser. He has extensive media agency planning and leadership roles in Saatchi & Saatchi, Dentsu and Omnicom. Andrew was a member of the ISBA Executive Committee for five years and regular speaker at industry conferences on topics such as the role of media specialists within advertiser organisations, client-agency relationships and media transparency.
Paul Holman Consultant Partner
Paul has over 20 years of experience across client and agency roles and provides invaluable insight into how both agencies and clients operate. He has worked in three of the media agency networks, Omnicom, GroupM and Havas, providing client leadership on a wide range of categories.
Holly Todd Consultant Partner
Holly has over 12 years’ media agency planning and buying experience, across GroupM, Omnicom and IPG. Her advertiser experience spans a diverse range of verticals; from leading financial services and telecoms, to charities, publishing and start-ups.