Scott Moorhead, Managing Partner

“There is nothing permanent except change and the media agency model is one that will never stand still. It must continuously adapt to the requirements of clients in a rapidly evolving marketplace and the selfish ambition to grow.

The holding group model, on paper, has many potential benefits that are beyond conflict management, but there are very few examples of it being truly implemented. Most examples people highlight are better defined as dedicated teams, powered by an individual agency brand, with an Apprentice-style team name… and these can work.

So, in the short term, we may well see an evolution of holding group solutions, but there are many other options that work well depending on what is needed.”

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