Specsavers shows Pitch Positive Pledge commitment with OMD reappointment

Campaign, 8th November 2023

Specsavers has renewed its contract with Manning Gottlieb OMD and OMD Ireland for a further three years following an internal review process it said reflected a commitment to the Pitch Positive Pledge.  The process was supported by The Aperto Partnership.

The contract renewal extends the brand’s 11-year relationship with the Omnicom-owned media agencies and comes in the wake of what Specsavers described as a “pioneering move” that eschewed “an unnecessary and lengthy pitch process” involving other agencies.

Instead, the advertiser “sought to continue the relationship with Manning Gottlieb OMD and OMD Ireland with the goal of building the best, most effective advertiser-agency partnership in the market”.

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