Saga appoints iProspect to £30m consolidated media brief

Campaign, 13th June 2023


Over-50s brand Saga has consolidated its £30m media strategy, planning and buying account into Dentsu’s iProspect UK.

The contract starts in September and the appointment follows a competitive tender process.

Saga previously worked with several media agencies, including VCCP Media since 2019. As Campaign reported in February, VCCP, which also handles Saga’s creative account, declined to repitch for the media side of the business.

Mindshare has been Saga’s SEO agency since 2021, while iProspect has handled its digital media services since 2019.


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