Rightmove has selected Wavemaker UK to be its new media planning and buying agency following a competitive review.

Campaign, 2nd February 2024

Rightmove has selected Wavemaker UK to be its new media planning and buying agency following a competitive review.

The WPP-owned media agency succeeds incumbent Electric Glue, which has handled the account for a decade.

The property marketplace brand said Wavemaker would help it “develop effective and impactful communications campaigns that engage with its broad consumer audience as it embarks on its next chapter of growth”.

The process was handled by intermediary The Aperto Partnership.

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