Financial Services Compensation Scheme appoints Republic of Media
Campaign, February 09, 2024
The Financial Services Compensation Scheme has appointed indie agency Republic of Media to its strategic media planning and buying account following a competitive pitch process.
The Manchester-based agency will initially work on the statutory body’s ongoing “Pensions protection” campaign, which has been running since 2021 and urges consumers to check their pensions are protected should providers go out of business.
Republic of Media takes over the account from UM London, which has handled media planning and buying since 2012. The incumbent managed to retain the account in 2015 when it went up for review, and again in 2018 ahead of the contract expiring in September 2019.