The Aperto Partnership guides advertisers on how to take more control and leverage media in order to deliver real business outcomes. We provide specialist expertise in building effective media operating models for our clients and unparalleled commercial knowledge in media agency contracts and all aspects of media trading. Our robust tools and processes help identify how to best select and value the right agency partners to maximise return on investment and business growth.
Trusted independent advisors to the market’s leading advertisers, creating positive change in the media industry.
Andrew Mortimer Managing Partner
Andrew is the ex-Director of Media of Sky, where for eight years he led the media operations for the UK’s largest advertiser, and for three years held leadership roles in Sky’s advertising sales business, Sky Media. He started his career in advertising and has extensive media agency planning experience from 14 years at Saatchi & Saatchi, Dentsu and Omnicom.
Andrew was also member of the ISBA Executive Committee for five years and regular speaker at industry conferences on topics such as the role of media specialists within advertiser organisations, client-agency relationships and media transparency.
Scott Moorhead Managing Partner
Scott founded the business in 2016 and continues to be a leading figure in championing positive change in the media industry. Over the last 7 years he has provided guidance to many of the world’s leading advertisers in how they set themselves up for success in media.
Before Aperto, he spent 15 years’ gaining experience agency side, leading teams across planning and investment teams at Omnicom, Publicis and Havas. Scott is a respected media practitioner and digital strategist, with expertise in media negotiations, agency commercials and contract best practice.
Anne-Noreen Keddy Consultant Partner
Anne-Noreen has over 15 years of marketing, media strategy and planning experience across a range of industries. She is a highly rated strategist, change agent and excellent people manager.
She has previously held senior positions in PepsiCo (UK media operations lead), Global Media Director at COTY and as well as number of senior marketing and sales roles in Procter & Gamble. She also ran her own boutique marketing and media consultancy, specialising in strategy and agency management best practice.
David Fenton Consultant Partner
David has over 20 years’ experience working within media agencies. He worked at GroupM’s Mindshare for over 15 years across media planning, buying and commercial operations roles within local and global markets before taking the position of Global Commercial Finance Director.
David is an expert in building commercial relationships focussed on developing growth partnerships, contractual compliance and construction of future facing deliverable–based remuneration models.
Paul Holman Consultant Partner
Paul has over 20 years of experience across client and agency roles and provides invaluable insight into how both agencies and clients operate. He has worked in three of the media agency networks, Omnicom, GroupM and Havas, providing client leadership on a wide range of categories.
Since joining The Aperto Partnership, Paul has led a large number of UK and multi-market media agency pitches and agency management projects for numerous clients.
Sofia Lopez Consultant Partner
Sofia has a great understanding of how media agencies operate during a global pitch process, both from an agency (after working in global pitch and project management at EssenceMediacom) and from a client perspective (now at Aperto).
In addition, she has a range of experience within the marketing and media industry since she successfully ran her own enterprise offering tailored marketing and business solutions to SMEs and entrepreneurs over Europe and the Middle East.
Holly Todd Consultant Partner
Holly has over 12 years’ media agency account management, client services and planning & buying experience. Agency tenure spans across GroupM, Omnicom, IPG and, prior to The Aperto Partnership, within the full-service VCCP. Her advertiser expertise covers a diverse range of verticals; from leading financial services and telecoms, to charities, gambling, publishing and start-ups.
Since joining The Aperto Partnership, Holly has led many media agency pitches and contract renewal projects, alongside managing the ongoing client-agency relationships on several of Aperto’s retained clients.
James Smith Consultant Partner
James has 7 years’ experience within media investment management teams at Omnicom and Dentsu, managing the agency’s contractual commitments to deliver media value and quality across a portfolio of clients, as well as feeding into investment strategy and commercial performance.
His client experience spans large international advertisers as well as household UK brands – giving him an in-depth knowledge of agency value and trading mechanics, price performance methodologies, and PRF mechanisms. Since joining The Aperto Partnership, James has led a number of client-agency relationship management and contract renewal projects.
Get in touch
If you would like to discuss how The Aperto Partnership could help you get the very best from your media investments and build more valuable relationships with your agency partners, please email us on info@theapertopartnership.com.