Andrew Mortimer, Managing Partner

Brands should be wary of intermediaries who focus solely on pitch management and think: “The answer’s a pitch, what’s the question?”

The Aperto Partnership has always believed that the starting point of any pitch process should always be the question: “Do I really need to run a competitive agency pitch to achieve my desired goals?” Only after considering every angle of that question and if the answer is a clear “Yes”, should you ask: “How do I run a pitch that leads my business to the best commercial outcomes?”

The goal of most media pitches today is to find the best capability, not simply the lowest cost. The best clients and their advisors work hard to attract the best agencies into a pitch process. They think about how to remove barriers during a pitch process to help participating agencies demonstrate the best versions of themselves possible, and they set out a vision of a partnership that is consistent with their behaviour during the pitch.

Read full article here

Andrew Mortimer, Managing Partner

Brands should be wary of intermediaries who focus solely on pitch management and think: “The answer’s a pitch, what’s the question?”

The Aperto Partnership has always believed that the starting point of any pitch process should always be the question: “Do I really need to run a competitive agency pitch to achieve my desired goals?” Only after considering every angle of that question and if the answer is a clear “Yes”, should you ask: “How do I run a pitch that leads my business to the best commercial outcomes?”

The goal of most media pitches today is to find the best capability, not simply the lowest cost. The best clients and their advisors work hard to attract the best agencies into a pitch process. They think about how to remove barriers during a pitch process to help participating agencies demonstrate the best versions of themselves possible, and they set out a vision of a partnership that is consistent with their behaviour during the pitch.

Read full article here