Moneysupermarket Group has appointed UM to handle media planning and buying, following a competitive review.

The IPG Mediabrands agency beat Publicis Media’s Starcom, Goodstuff and Group M’s Wavemaker to the business, which spent £123m on marketing last year, including £76m on TV, radio and online advertising.

Mediacom was the incumbent agency but chose not to defend the account in a review that was managed by The Aperto Partnership.

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https://www.campaignlive.co.uk/article/um-wins-moneysupermarket-group-media-review/1806524