UKTV is reviewing its media agency contract, currently held by Hearts & Science, in a competitive process managed by The Aperto Partnership
Tuesday 23rd February 2021
Agencies, including Hearts & Science, have been invited to participate in the process, which is expected to conclude in the summer.
This is the first review UKTV has initiated under its new ownership structure as part of BBC Studios.
Alasdair Weddell, Director of Media for UKTV said: “Hearts & Science’s work for UKTV over the last four years has been outstanding and the team there has played a key role in supporting our growth and success. However, it is important as a company to review media agency requirements from time to time so we are very grateful for the expert support and advice of The Aperto Partnership, who will help us find the best agency for our needs.”
Andrew Mortimer, Managing Partner of The Aperto Partnership, said: “We are delighted to support UKTV on this project. This is a great brief for agencies at an exciting time in the TV business, which is seeing accelerated change in competition and consumer behaviour.”