Digital challenger bank Starling has appointed Omnicom Media Group agency MG OMD as its media agency of record following a competitive pitch managed by The Aperto Partnership.

Michele Rousseau, chief marketing officer at Starling, said MG OMD’s creativity clinched the appointment.

Speaking to Campaign, Rousseau said: “We want to help the UK be ‘good with money’; everything from our product, creative and visual identity has been sharpened to help us achieve this. But where we show up is as important as how we show up, and MG OMD’s creative approach to media made them the right partner for our long-term ambitions.”Starling’s appointment of MG OMD follows a rebrand by Wolff Olins and the launch of its new brand platform “Good with money”, led by creative agency The Sunshine Company.

Natalie Bell, chief executive at MG OMD, said: “Starling is a brand with clear ambition and a bold vision for what a bank can be in today’s world. From the outset, we were inspired by their appetite for creative thinking and desire to push boundaries. We’re looking forward to combining inventive media ideas with data-driven strategy to help bring this next chapter of the Starling brand to life with our partnership.”

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