The Aperto Partnership has supported Pets at Home UK to appointed MG OMD as its media agency following a competitive pitch.

The contract will begin in early 2025 and is understood to be worth nearly £19m.

Incumbent agency Carat has been working with the client for more than a decade, and Madeline Shaw, director of marketing at Pets at Home, thanked the agency for its contribution over the years.  Speaking about the appointment, she said: “The responses from all three agencies were of incredible quality. However, MG OMD presented a clear standout. They blew us away with their understanding of Pets at Home and our market.

Read the full story on Campaign here.