M&C Saatchi Sport & Entertainment scores Barclays sports sponsorship

Campaign, 18th February 2022


Barclays has appointed M&C Saatchi Sport & Entertainment as its sports marketing partner.

The agency, which takes over from Iris following a sponsorship pitch process led by┬áThe Aperto Partnership, will be tasked with activating across Barclays’ sports and entertainment sponsorship portfolio.

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