Direct Line Group picks Carat to handle media account

Direct Line Group has chosen Dentsu’s Carat to handle its media strategy, buying and planning account.

The move follows a competitive review in which Carat was up against incumbent EssenceMediacom, Spark Foundry and Omnicom Media Group.

The brief covers all of the group’s insurance brands, including Direct Line, Direct Line for Business, Churchill and Green Flag.

The review was assisted by intermediary The Aperto Partnership.

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