The BBC has awarded its media planning and buying account, worth an estimated £299.9m over six years, to incumbent Havas Media Network after a competitive review against three other agencies.

Havas’ remit will be to build on activity across the BBC’s own airwaves and support the promotion of BBC services across paid social, digital video, audio and display, out of home, cinema, commercial radio and press.

As per the BBC’s charter requirements, to ensure audiences know about BBC programmes and services, Havas will also have a specific focus on targeting underserved audiences.

The review was supported by The Aperto Partnership.

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